Participant of customers in electricity market can play an important role to improve the system reliability and also the
market efficiency through the mitigation of spot price volatility. Up to now, this has come true for large consumers and the participation of small consumers in the market, is not yet justified Demand Response Exchange (DRX), is a market model that all customers with participating in this market competes with one another. They present amount of power that able to reduce and try to maximize its profits through best bidding strategies. This presents a two-level optimization problem in which customers try to maximize their profit with change their coefficient of bidding strategy and the market operator try to minimize network cos